Using interest and demographic data, as well as advertiser preferences, Aura can provide users with personalized app recommendations from brand-safe apps. These app recommendations are driven through IronSource’s partnerships with advertisers, OEMs, and carriers. ![]() “We create an out-of-box experience that allows users to preview selections of apps they’ll be interested in. “A lot of folks in the industry preload a bunch of apps, but often this frustrates the user, as they can’t get rid of them,” Fasolo said. When a user opens their brand-new, shiny Android device and switches it on for the first time, Aura will provide a personalized experience. “the ‘out-of-box experience’ that transforms the archaic, preloaded app model, and ‘smart notifications’ that recommend content at the time the user needs it.” “Aura consists of two main products,” Giancarlo Fasolo, EVP of sales and marketing at IronSource Enterprise Solutions told me. In fact, Aura is expected to appear on more than 100 million devices worldwide this year - smartphones that use either Android and Windows can use Aura.Įnding shovelware is just part of the story, so what else can Aura do, and why is it so important? The company has already secured deals with over 30 device manufacturers and tier-one carriers around the world, including the likes of HTC and ASUS. To help users decide, we appreciate the offer off a risk-free 14-day trial to experience Aura directly.Today, after an extended period in stealth mode, IronSource launches Aura, a new customization platform that promises not only to bring an end to this kind of practice but also to deliver personalized app and device recommendations that could help consumers make better, more positive use of their devices for longer. Aura might not be right for you if you like to pick and choose and want a less expensive plan with only certain features. Whether or not you intend to use all of Aura's capabilities will primarily influence whether or not it is the appropriate choice for you and your family. It also will alert you if your identity is stolen.Īs you can see, Aura has a large list of features. These features work together to make it far more difficult for identity thieves to steal your identity. Other money-related services include 401(k) and investment account monitoring, bank account monitoring, tracking of financial transactions, a monthly VantageScore credit score report, and annual credit reports from all three bureaus. anti-virusĬredit monitoring across the three major US-based agencies, namely Experian, TransUnion, and Equifax, is one of Aura's financial fraud protection solutions, and directly from the Aura app, you may also lock your credit account. Additionally, child Social Security monitoring feature is part of the family plan. ![]() Additionally, it offers monitoring for court and criminal records, home title and address, and lost wallet recovery. The greatest Aura feature, Identity Theft Protection, covers a wide range of services, including online account monitoring, Social Security Number protection, junk mail removal, spam call blocking, persons search site elimination, and identity verification monitoring. ![]() The capabilities offered by Aura's online and device security solutions range from anti-virus and VPN protection, a password manager, and a secure browsing tool. (Image credit: Darwin Laganzon from Pixabay ) Aura: Features
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